Cycling luxury branding, industrial design and e-commerce development .
Co-CEO of the brand · UX Researcher · Product & Interaction Designer.
Duration: 9 months (concept to prototype)
Tools: Figma, framer, Lovable, shopify, paper sketching, deep research chat gpt,
typeform, claude code MCP, Rhino, keyshot, Ad. ilustrator, Ad. photoshop
Cyclist security app, tracking position and sharing the position and alerts to all car navigators
My roll, in first place, Audit the original app UX. Then, create a system that engage the user to a daily use. Last, Redesign home and create a redesign proposal.
My proposal: notification reminders, simplify menus, better system status feedback, and create an assitant for an Humanization of the Brand (friendly and accessible face to the app)
North-star Cycling training and activity computer-app. it focuses on filling three specific gaps in bike computer usage. It displays advance metrics better than other option in the market. Designed in symbiosis with quad lock system to allow perfect bike mounting.



























