Portfolio

Projects

Selected case studies & work in progress

All Projects

Veloque, luxury cycling maison case study thumbnail

Veloque, Luxury Cycling Maison

Personal Project

Full-spectrum maison project across four disciplines: market research, branding & identity, e-commerce UX/UI, and industrial design.

Branding Industrial Design UX/UI Research
Delta for Business case study thumbnail

Delta for Business

Academic · SCAD

Redesign of Delta’s corporate experience: Medallion Tiers for Business, miles & loyalty, and a management tool for business travelers.

Enterprise UX Research AI
Inspector using the Housing Help HUD tool in the field

Housing Help × Deloitte

Client Work

AI-powered housing inspection platform. Prototyping Lead & Design Systems Lead, modular design system, role-based color strategy.

Design Systems Prototyping AI Integration
Beloo cycling safety app, redesigned home screen

Beloo, Cycling Safety App

Client Work

Full UX engagement: heuristic audit, user testing with real cyclists in Calpe, Spain, interaction redesign, IA overhaul, and complete UI rebuild.

UX Audit User Research UI Design
Serve Robotics autonomous food delivery robot, Uber Eats contextual research

Uber Eats Robotic Delivery

Academic · SCAD

Contextual research on robotic last-mile delivery. Team-Lead role, interactive client book on Next.js + Claude Code.

UX Research Team Lead
Peugeot RCZ with finished radioactive post-nuclear vinyl wrap

Radioactive Car Wrapping

Client Work

Full vinyl wrap for a widebody Peugeot RCZ with post-nuclear aesthetics. Hand-drawn graphics, HP Latex 730 print, 120 h build.

Graphic Design Print
Armstrong Educational Services brand-to-code case study thumbnail

Armstrong Educational Services

Client Work

Brand identity, a two-layer design system, and a 21-route Next.js product for a 30-year early-childhood consultant — built through an agent team I directed, with a rebuilt CRO/pricing funnel.

Branding Design Systems CRO & Pricing
AERO2 volt-green nasal strip applied on an athlete's nose

AERO2, Performance Nasal Strips

Client Work

Color psychology research with real cyclists and runners, wordmark refinement, and a five-colorway packaging system for a performance-cycling nasal strip brand.

Branding Color Research Packaging
Centre Point Global homepage, school-trip photo montage

Centre Point Global

Co-Founded Venture · In Development

Turning a one-page WordPress brochure into an SEO-driven booking platform: stakeholder mapping, an 11-competitor audit, a WCAG AA color fix, and an agentic Claude Code build.

UX Research SEO Strategy Accessibility

Portfolio AI Assistant

Personal Project

The AI assistant powering this portfolio, built with Claude Haiku, Supabase and Vercel, end-to-end with agentic coding.

AI Dev SEO

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