I design the product and build the system behind it.
Vicente HernaizUX & Product Designer · AI and agentic systems
Product design taken past the handoff: research and interaction design, conversion and SEO strategy, and the front-end and agentic AI systems that make it run.
The AI assistant on this site is a custom build of mine: interface, prompt architecture, API, database.
Who I am
I raced three years as a professional cyclist in Europe — Eolo-Kometa, Alberto Contador's team — while studying Mechanical Engineering. When I stopped, I didn't change what I was good at, only where I applied it: reading a system, finding the marginal gain, executing under pressure. Twenty-plus freelance projects later, across Spain and the US, that turned into design — and then into code, because the ideas I wanted to test wouldn't fit in a static mockup.
Where it comes from
- Pro cyclist — Eolo-Kometa & Radio Popular (Spain, Italy, Portugal)
- 2 years Mechanical Engineering — C++, advanced maths
Where it was sharpened
- 2-year SEO/CRO mentorship with Jorge J. Rolo
- Webpositer bootcamps — SEO/CRO + GEO
- Google UX Certificate
Where it is now
- SCAD BFA UX Design · athletic scholarship
- SCADpro × Deloitte for HUD
- 20+ freelance projects · Spain & US
Featured projects & more
Housing Help
VELOQUE, Luxury Cycling Maison
Beloo
Delta for
Business.
Design that
actually works
Empathy, hard work, passion
to create & continuous learning
A global
UX designer.
Strategy first,
design follows.
Business
aligned with users