THE FULL STORY
Not just a list of jobs, a full trajectory. Pro sport. Engineering. Design. Code. SEO. Strategy. Every step built a mindset that no single track could produce.
MOST RECENT FIRST
SCAD, Savannah College of Art and Design, Atlanta
Studying BFA in UX Design on a full athletic scholarship, the SCAD cycling team coach reached out after seeing Vicente's background and offered him a spot to study and race for the team. Currently a sophomore with a 4.0 major GPA, pursuing an Industrial Design minor and running multiple personal projects in parallel.
SCADpro × Deloitte, Housing Help Project
Industry collaboration through SCAD's professional studio program. Led the prototyping work on Housing Help, an AI-driven ecosystem designed to streamline government housing inspections, empower tenants, and optimise inspector workflows. Responsible for high-fidelity Figma prototypes, interaction flows, and presenting deliverables directly to the Deloitte team.
Beloo, Cycling App
First major UX engagement. Started with a full UX audit of the existing app, then ran user testing sessions with real cyclists and industry professionals. From the research, redesigned the core interaction patterns, focused on increasing daily app usage through shortcuts and a smart reminder system. Later brought back to redesign the full information architecture (to improve user comprehension) and then the entire UI. Delivered all phases.
Independent, Spain & US clients
Around a year of full-spectrum freelance work after leaving professional cycling. Covered branding, car wrapping design (a genuine passion), websites, packaging, prints, and 3D printing pieces, then expanded into UX/UI, site builds in Framer, and WordPress, plus SEO & CRO consulting. Consistently delivered the full cycle: research → design → build → measure.
Under Jorge Jiménez Rolo, SEO and Behavioral Manager at Flat 101
Worked under Jorge Jiménez Rolo, SEO, CRO and Behavioral manager at Flat 101, one of the biggest companies in CRO, SEO, and UX in Spain, and now a mentor and close friend. The core lesson: design without data is decoration, every decision must trace back to a user behaviour or a business metric. That mindset runs through everything Vicente does.
Webpositer
Completed both the Bootcamp in SEO/CRO and the GEO (Generative Engine Optimization) bootcamp at Webpositer. Built a rigorous foundation in search strategy, conversion optimisation, and the emerging field of AI-driven search, directly informing the data-first approach Vicente brings to every design project.
Google · Coursera
Completed the full Google UX Design Professional Certificate, formalising knowledge in user research, wireframing, prototyping, and usability testing. Completed while still competing as a professional cyclist, alongside the Webpositer masters.
Eolo-Kometa · Fundación Manuela · Radio Popular Paredes Boavista
Competed at professional level across Europe, Spain, Italy, Portugal, and beyond, including world championships. Simultaneously completed design courses at the Superior College of Design of Valladolid (Signature & Infographic Design, 3D CAD Design). This period forged discipline, high-pressure decision-making, cross-cultural teamwork, and a genuinely global mindset.
University of Valladolid, Spain
Completed 2 years of Mechanical Engineering covering 3 advanced mathematics courses, object-oriented coding and C++, business & economics, 3 physics courses, technical drawing, material science, and material resistance, chemistry, etc. Left to pursue professional cycling, but the engineering rigour, systems thinking, and quantitative mindset stayed.
Self-taught · Valladolid, Spain
Started learning Illustrator and Photoshop at age 12, motivated by a father with 40 years of experience as a graphic designer. Design has always been the thread running through everything, even during years of professional cycling and engineering. First entrepreneurial design projects came at 15.
Open to opportunities
If you're looking for a UX designer who understands users, business, code, and systems, and brings the discipline of a professional athlete to every project, let's talk.
Continue the story
Experience shows what Vicente has done. The next natural question is how he built the knowledge behind it, through formal education, self-directed learning, and real-world practice.
SCAD, Mechanical Engineering, Google UX, Webpositer masters, the formal foundations behind the work.
Recommended next83 skills across design, code, AI, business, and engineering. The full toolkit built over this trajectory.
Full skill setThe person behind the CV, values, mindset, and what drives Vicente beyond the job title.
The full picture
