Role
Co-CEO · UX Researcher · Product & Interaction Designer
Duration
9 months
Type
UX · E-Commerce · Industrial Design · Branding · CRO · Product Design
Tools
Figma · Framer · Lovable · Shopify · Paper Sketching · ChatGPT · Typeform · Claude Code MCP · Rhino · Keyshot · Adobe Illustrator · Adobe Photoshop
Project Statement
Designing a digital boutique
"Our challenge was to design a digital boutique, a brand and a digital experience that truly is perceived as a fluid exclusive experience."
Online Experience
- 01 Clarity showing the composition of the product range & brand structure
- 02 Show brand value and storytelling
- 03 High quality of purchasing experience
- 04 Help users choose the right product by features & purpose
Product Experience
- 01 Lack of innovation & repetitive tech solutions for 15 years
- 02 Products without specifying their use and information
- 03 Solve specific problems of product features that are always repeated
Four Chapters
Explore the project
Each chapter stands alone as a complete discipline. Read them in order or dive into whichever area interests you most.
Start with Research
The project begins with understanding the market opportunity — where luxury meets cycling, and where every competitor falls short.
